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User Acquisition Specialist

Full Time

Our Story

We're on the mission of upskilling 50M underskilled and under-educated Pakistani youth under 30 with industry-relevant skills and connect them with employment opportunities.
We are building an online learning and talent matching platform to connect Pakistani talent with the world.

We are proudly backed by Techstars and Crossfund Asia.

What You Will Do

  • A team player willing to take direction but also exhibit initiative when working independently.
  • A fast learner, as you will continually be optimizing efforts based on data-driven metrics and ever-developing tech.
  • Develop an acquisition marketing strategy for DevNation's Training Business
  • Own and present key performance metrics including ROAS and internal KPI targets to senior leadership.
  • Monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.
  • Work closely with product managers and other teams to execute coordinated strategic campaigns.
  • Motivated to identify missing opportunities and take them on as your own.
  • Aptitude to work outside of your comfort zone and get things done quickly.
  • Own the entire user journey from acquisition to paid conversion

What We Are Looking For

  • Bachelor’s Degree.
  • 1-2+ year experience in digital marketing or similar user acquisition role
  • Strong entry-level or internship experience.
  • Proficient in excel and powerpoint.
  • Amazingly customer obsessed
  • Ridiculously awesome work ethic.
  • Ability to initiate, develop and maintain partnerships with other mobile and online companies.
  • Knowledge of mobile advertising campaign setup, optimization, and accounts management.
  • Excellent written and oral communication skills, including strong writing and editing skills.


  • The opportunity to work alongside an exceptionally talented and international team
  • An exciting and fast-paced business directly impacting Pakistan's environmental and economic landscape,
  • A high-impact role with meaningful work in an area that is of crucial significance for the business,
  • High levels of autonomy in strategy and decision-making,
  • Competitive salary
  • A meritocratic and rewarding work culture built around core values of teamwork, growth, execution and appreciation.